Dr. Kotter's latest book, Change, is available for pre-order now. Get your copy today!

The pandemic is changing everything

Even in the midst of a never-before-seen crisis and recession, there is a science to achieving hard-to-imagine business results. In this unprecedented context, you already have what you need to shape the next normal and transform: your people.

Learn what the post-recession winners know, and what they do differently to emerge better than before.


Emerging Thought Leadership

Kotter CEO, Rick Western, President of Consulting, Russell Raath, and Founder, John Kotter, preview two new articles designed to help you better weather the COVID-19 induced downturn, lead through a crisis, and learn more about what post-recession winners know and do.


History provides lessons and guidance on how we can make better decisions. That’s why some of the world’s best business schools build future leaders by reflecting on past cases and learning from the decisions made and actions taken. This presents a unique dilemma for us all: How do we take action to lead and emerge strongly from something that we (individually and collectively) have never experienced before?

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A Better Way to Lead In a Downturn

The impact of Covid-19 is being felt deeply in our personal, social and professional lives. Unlike with crises past, businesses must respond to the current situation with both an understanding of business reality and of human nature. By combining decades of research with the latest brain science, we have developed a model for understanding how human beings respond to external stimuli. This model can help leaders to define successful strategies not only to overcome the storm but to thrive through it as well.

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New Research + Resources

8 Recession Leadership Pitfalls:
How to Spot Them + Avoid Them To Come Out Stronger
8 Leadership Pitfalls eBookThe decisions you as a leader have to make during a recession will have a lasting impact on your organization and the people you lead. We have identified eight common leadership pitfalls, the steps you can take to avoid them, and examples of organizations who have done it. Download this eBook to discover how you can recession-proof your organization and come out stronger.

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8 Steps to Accelerate Change
With New Insights for A COVID-19 World
8 Steps To Accelerate Change EbookRecently updated with additional resources to help you lead through the COVID-19 induced recession, this eBook will give you tools to lead change, introduce Kotter’s change principles, and share ideas to get started driving change at your organization today. Each step now has additional context to help you lead through the new challenges presented by COVID-19.

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COVID-19 Leadership Report

Kotter partnered with Entromy to conduct a global survey about how COVID-19 is impacting work and leaders. This report shares the data we gathered and includes helpful steps you can take to lead your team through this new normal we’re experiencing.

Relevant Blogs + Articles