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Talk With Kotter

Creating a Competitive Advantage Through Greater Adaptability and Agility

The unprecedented shift spurred by the pandemic forced the rapid acceleration of digital transformation across global industries. The new requirements for remote work and shifting market demands upended long-established ways of working. The tech industry, with its unique combination of knowledge workers and technology know-how, was well-positioned to navigate these challenges. Consequently, the industry has largely thrived through the pandemic.

With the continuing emphasis on digital transformation, the tight labor market, constantly evolving work practices, and a fast-changing macroeconomic environment, tech leaders are now faced with an opportunity to apply learnings from the pandemic to proactively position their companies for continued success in an uncertain and volatile future.

Our Unique Approach

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Alignment Around an Inspiring Opportunity

We work with technology companies to articulate an inspiring opportunity that helps focus broad-based action and provide clarity of purpose.

Celebrating Wins to Build Momentum

Kotter supports clients in building a robust strategy for identifying tangible wins that result from new actions and behaviors and promoting their success to a wide audience to reinforce changes and generate momentum.

Developing Change Capabilities

Building skills for navigating change, from the Executive level down to the front line, to ensure your team is ready for the challenges of today and tomorrow

Sparking a Movement

Kotter helps you tap into the inherent passion of employees, to build momentum and urgency against your most pressing strategic focus areas.

Hard to Imagine Results

Our approach delivers hard-to-imagine gains in productivity and innovation by engaging all employees in contributing new ideas and making them a reality

Technology Focus Areas

We work with Technology clients to accelerate the realization of their goals including:


M&A Integration

Growth in the technology industry is achieved both organically and through acquisitions. Cultural integration challenges can prevent the realization of deal values in any merger, but this is even more true in the case of tech companies that tend to have strong, unique cultures and highly mobile knowledge workers. Kotter’s M&A integration approach is built with the recognition that most mergers fail to realize their promise because of challenges stemming from different legacy ways of working.

Strategy Execution

Even the most compelling visions and well-laid strategic plans will fall short if they meet resistance from within the organization or if they are not reactive to changes in context. Strategic plans need to be developed to be adaptable and must be revisited as assumptions and contexts change. We partner with our clients to align with urgency around an opportunity, mobilizing people throughout the organization to engage with the strategy. This broad-based implementation is nimbler and more open to new information than heavy hierarchical structures.

Accelerated Progress Through the Right Organizational Design

Many technology companies are seeing rapid shifts in their business model – for example, to cloud and service-based offerings. Kotter supports our clients in understanding which structures, processes, and behavior changes will be necessary to successfully lead a business model transformation. Taking a customer-centric view and empowering cross-functional teams across the organization, we help our clients achieve seemingly impossible results through the rapid adoption of new ways of working.

Culture Transformation

The link between culture and business performance has been well established through research going back almost half a century. High performance requires cultures that are a fit to the current strategy, and most importantly are adaptable to changes in the environment. Evolving culture is exceptionally difficult when it is strong – as is often the case in the tech industry. Our approach starts with actions and behaviors that deliver better results, which – when recognized and reinforced – form new habits and eventually an evolved culture.

Workforce Upskilling & Engagement

An already tight labor market is getting tighter, and the move towards hybrid and remote work models has created new retention challenges. Developing workforce capability is valuable to both business performance and employee satisfaction. Our approach to learning and development blends experiential, action-based learning with tailored training modules to drive results and develop a change-capable workforce. Additionally, we work with leaders to create the right blend of autonomy and alignment through mechanisms for engaging employees in new ways.

Digital Transformation

Many investments in new technology fall short because they are not clearly connected to business objectives, are led by a small (almost covert) team, are met with resistance, and – in the case of technology companies – are heavily critiqued by employees who were not involved in the decision or implementation. By engaging the entire organization in the change process, Kotter helps clients create a movement of empowered employees who not only ensure successful adoption, but also accelerate the value and impact of new technologies and systems.

Featured Resources + Insights

Areas of Expertise

While not an all-inclusive list, the strategies below represent the most common situations our clients face.


Increase engagement, transparency, and excitement for the new technology to deliver the desired business impact.


Drive intentional culture change that starts with new actions, generates better results, and eventually produces an evolved culture.


Provide the breadth and depth necessary to advance change capabilities up, down, and across organizations in a sustainable and scalable way.


Engage employees to uncover new ideas and the capacity to lead, innovate, and drive value for the customer and the business as a whole.


Move the “how” of M&A integration to the top of the priority list – right next to the “what” – focus first on culture and people.

06. Strategy Execution

Mobilize people throughout the organization to break down barriers, solve problems, and inspire innovation.
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