In a fast-changing world, executing against a strategy is just as important as formulating the right strategy. The common denominator for successfully executing strategy is not analysis, tools, or technologies, though these can certainly be enablers. The most effective lever is engaging more people in providing information/insights and in executing change.
By going well beyond the C-suite to include many people within the organization, Kotter works with organizations to clarify strategy, deepen alignment, and sharpen organizational focus. This creates an environment that surfaces previously unheard ideas and encourages all employees to engage in implementation – achieving rapid results.