With clinical trials inching closer to a 50% failure rate in the past decade, the pharmaceutical industry is amidst a period of stagnation that, for most organizations, is not sustainable. New ways of operating and new models for research, drug development, and commercialization are necessary.
Positive Disruption of Old Ways of Working Enables Innovation and Agility
In the past two years of a global health crisis, old and new organizations showed what is possible with a clear vision, a sense of true urgency, and the adoption of new ways of getting work done. By leveraging our expertise on the science of change, Kotter works with organizations to deepen alignment around a compelling case for change – enabling more leaders at all levels to deepen their capacity to embrace new behaviors, scale innovation, and activate strategies that enable future success.
Aligning around an opportunity
Framing strategy activation as a response to available opportunities to generate excitement, personal connection, and a desire to act.
Bringing the outside in
With a collective agreement that past successes will not guarantee future ones, we work with clients to broaden perspective and encourage creative thinking by including external viewpoints, including the latest scientific developments and an understanding of competitors.
Telling a compelling story
Facilitating leadership’s creation of a compelling story that not only engages and excites the organization but helps prioritize the most critical steps to successful implementation.
Dynamic and evolving execution
Kotter uses an agile, iterative approach to strategy with short planning windows and frequent evaluation of context and strategic fit to continually align effort and impact while identifying breakthroughs to share and scale across the organization.
Increasing transparency and trust
Leveraging engagement forums for employees to voice concerns and questions and increase intellectual and emotional buy-in for transformation.
Pharmaceutical Focus Areas
We work with Pharmaceutical clients to accelerate the realization of their goals including:
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Areas of Expertise
While not an all-inclusive list, the strategies below represent the most common situations our clients face.