Adaptability is a Competitive Advantage for CPG Companies
As the CPG Industry takes stock of the new landscape and confronts supply chain constraints, workforce shortages, and the ongoing speed of shifting consumer behaviors, the demand for innovation has never been greater. Kotter’s top-down, bottom-up approach to transformation and capability development addresses consumer goods companies’ vital needs to accelerate transformative results while cultivating change leadership skills at every level of the workforce.
Orienting around a compelling “why”
CPG companies are largely geographically dispersed – creating a greater need for strongly aligned direction-setting. Leading successful change starts with a business case that speaks to the needs of a diverse change population – framing transformation as a response to opportunities and inspiring engagement and action.
Bringing the outside in
Meaningful change rarely starts at the center – past successes can cloud the assessment of future needs. Soliciting and paying attention to external perspectives, including those of the customer and competitors, will encourage creative thinking and help identify blind spots.
Identifying and amplifying wins
Transformation is a marathon, not a sprint. The resilience to maintain focus on a thoughtful, multi-year strategy is supported by fast and meaningful results that demonstrate what is possible, build momentum, and develop new capabilities.
Activating leadership at every level
Collectively defining what success looks like and how it will be operationalized while creating space for more people to step up and lead.
Increasing transparency, trust + partnerships
Leveraging leader-facilitated engagement forums for employees to voice concerns and ask questions while engineering opportunities for collaboration between functions, regions, business units, external partners, vendors, and customers.
Consumer Products Focus Areas
We work with Consumer Products clients to accelerate the realization of their goals including:
Featured Resources + Insights
Abercrombie & Fitch Product Article
The rise, fall, and rebirth of Abercrombie & Fitch is an arc that doubles as a business case study in management practices and brand reinvention.
Areas of Expertise
While not an all-inclusive list, the strategies below represent the most common situations our clients face.
Prior to 2020, the Consumer Product Industry was already well-versed in navigating and adapting to a rapidly changing market. Advances in technology spurred shifts in consumer behaviors and demand, marketing, sales, and supply chain optimization – just to name a few. Covid-19 forced CPG companies to deal with the reality that change can happen without notice – underscoring the imperative to develop agile, adaptive organizations.