Abby manages all things marketing at Kotter. If you’ve sent a tweet or a Facebook post to us, that’s her! In addition to Kotter’s social presence, Abby helps to manage Kotter’s website, PR efforts, email communications, and whatever marketing/business development/content creation projects seem to always be popping up here. Abby’s background is exclusively in marketing, though industries served range from catastrophe modeling software to motorsports. She has a Bachelor of Science in Business from Indiana University.
Abby is based out of the Cambridge, MA office.
Why did you decide to work at Kotter?
I decided to work at Kotter because of the people. Everyone I met during the interview process was passionate, dedicated, and kind. It was easy to see that they all loved working at Kotter, and it was infectious. On top of that, the work is challenging, exciting, and I’m always learning. It’s a great feeling to be excited to come to work every day.
If you weren’t working at Kotter, what would you be doing instead?
If I could have any job, I would be working in PR and marketing for a Formula 1 team.
What is your proudest moment?
My proudest moment in 2016 was scoring Hamilton tickets at face value. I’m not sure if that counts though, so I’ll go with moving to Boston. I took a huge leap of faith and it paid off immensely. Seriously though – getting those Hamilton tickets was a close second.
What’s got you thinking right now?
As most of the Cambridge office could probably tell you, I’m a bit of a podcast junky. Invisibilia and Hidden Brain are two of my favorites that really get into the invisible forces that impact our lives and the neuroscience behind, well, everything. As a marketer, I’m fascinated by what inspires people to behave a certain way. Understanding the neuroscience helps me do my job.
Share something about you that would most surprise people.
I’ve been on a bit of a genealogy kick for the last few years, and have traced some lines of my family back to the 1400s.