Abby is responsible for managing and executing the marketing strategy for Kotter. Every day looks different as she and the marketing teamwork to generate new leads, increase brand awareness, and help recruit new talent. Abby helps to manage Kotter’s social media, website, PR efforts, email communications, and whatever marketing/business development/content creation projects seem to always be popping up here. Abby’s background is exclusively in marketing, though industries served range from catastrophe modeling software to motorsports. She has a Bachelor of Science in Business from Indiana University.
Abby is based out of the Cambridge, MA office.
Why did you decide to work at Kotter?
I decided to work at Kotter because of the people. Everyone I met during the interview process was passionate, dedicated, and kind. It was easy to see that they all loved working at Kotter, and it was infectious. I also firmly believe in the work that we do, and the mission of our company to make millions of people better leaders to the benefit of billions of people. On top of that, the work is challenging, exciting, and I’m always learning. It’s a great feeling to be excited to come to work every day.
What motivated you to pursue marketing?
I majored in marketing to pursue a career in motorsports marketing. I found that it wasn’t the career path for me, but I had really enjoyed all of my marketing classes specifically those that focused more on B2B marketing, so after a college and an internship with a racing team, I shifted my focus to more general marketing and haven’t looked back. I love that marketing is so focused on people and figuring out how to connect and provide value to improve people’s work and lives.
What is or would be your personal motto?
“If you work really hard and you’re kind, amazing things will happen”.
I’ve kept this quote from Conan O’Brien as a personal motto / mantra for most of my working career. I believe firmly in the power of kindness, and I like that this doesn’t guarantee success, but rather amazing things, which kindness and hard work almost always bring in whatever form it may take.
What’s got you thinking right now?
Writing this during the COVID-19 Pandemic, I, like probably most of the world, am finding myself thinking about how work (and the world at large) will change both in the short term and more permanently.
Additionally, I’ve been reading Seth Godin’s The Dip, which is changing my thinking about success and failure and what they mean.
Share something about you that would most surprise people.
I get jury duty like clockwork every three years and have twice served as a juror in trials.