Stop Asking “What’s Our AI Strategy?”
In the rush to capitalize on the promise of Artificial Intelligence, organizations everywhere are scrambling to build an AI Strategy. They are hiring data scientists, investing in massive infrastructure, and piloting tools in silos. Yet, many of these same organizations are seeing their initiatives stall, failing to move beyond the pilot phase or generate real business value.
Why? Because they are treating AI as a technical installation rather than an adaptive challenge.
At Kotter, we believe the most successful leaders flip the script. Instead of asking, “What is our AI strategy,” the question should be, “What are our strategic goals, and how can AI help us achieve them?”
AI is an accelerant, not a destination. Harnessing its power requires more than new code; it demands a fundamentally new way of working.




