A Sense of Urgency is a powerful tool for anyone wanting to win in a turbulent world that will only continue to move faster. Management control systems and damage control experts serve a critical purpose. But don’t let that blind you to an increasingly important reality. Controls can support complacency in an era when complacency can be deadly. Handled properly—and we know the strategies and rules for proper handling a crisis can offer an opportunity to increase needed urgency, an opportunity that cannot be disregarded.